Rado at ZonaTortona 2009 - exceptional design and innovative materials

The bond between Rado and the ZonaTortona Design 2009 event is their shared vision of design as a key element in everyday life, a promise of innovation and creative evolution.

ZonaTortona is the international creativity showcase, the workshop for new trends, a must-attend appointment for the design community, one of the most interesting and innovative case studies in the experience of territorial marketing.



Rado’s pursuit of the ultimate and the timeless is characteristic of a brand that focuses above all on technological innovations. Rado sets itself apart. The brand looks first and foremost to the future. In doing so, it perpetuates only one practice - that of constant research and innovation, daring and intuition. Relying on a pioneering philosophy which lies at the heart of its legend, Rado never ceases to explore new avenues, to invent new materials and to conceive extraordinary designs.



The iconic Swiss watchmaker, collaborated with ZonaTortona to officially launch its latest initiative, radostar.com, during the Salone Del Mobile 2009.


As a special partner by sponsoring the Media Suite and the ZonaRomana Lounge, Rado has carefully chosen the annual showcase event to introduce this exciting new project.