Time in parentheses

Literally bracketing together the 27-strong Rado HyperChrome family is a design incorporating contrasting elements on either side of the case to resemble elegantly elongated parentheses. Mirroring the heat-intensive processes pioneered by Rado to create its innovative materials, these watches harmoniously unite high-tech ceramic, Ceramos™ and diamonds.

A selection of hardened metal versions in golden- or silver-coloured steel adopts the same construction, presenting a classical alternative. Individual timekeeping tastes are accommodated by automatic chronographs and three-hand automatic or quartz versions. Size variations satisfy his and her styles and preferences. The perfectly round frame around the dial has an ultra-modern, smooth surface inspired by the enigmatic ring around the planet Saturn. In all of the models in the new line, Rado showcases its skill at uniting shapes from the past and materials of the present, in products for the future with unrivalled comfort, durability and Swiss precision. Digression is both desired and gained in watches inspired by such famous ancestors such as the Rado Golden Horse Collection.

Unlimited Spirit. Rado.

 A pioneer in the innovation and development of materials, Rado is also presenting a special exhibit of their ground breaking materials, rose gold-coloured Ceramos™, plasma treatment and Nitrure de Silicium (Silicon Nitride), materials which add extra dimensions to already award winning collections.

Visit Rado in Hall 1, Stand C01

Unlimited Spirit. RADO.

Innovation shows its true colours

A confident statement and a promise of longevity have their roots in technological breakthroughs, including the use of metallisation on both the dial and glass for perfect colour harmony. The shaped dome of the Rado eSenza already made waves at its introduction and the new models are visual proof of the evolution of innovation, contributing to the play of light that characterises the design’s visual impact. This watch’s sleek oval form has also been widely acclaimed as the purest expression of technology to be worn on the wrist. The Rado eSenza Colours timepieces are destined to give precisely 4,000 individuals around the world a seventh sense – an infallible sense of style.

Unlimited Spirit. Rado.

Addressing the audience, Rado CEO Matthias Breschan drew many parallels between Dubai and Rado. “Every day this city witnesses the amazing transformation of desert and sea into a fast-paced metropolis. Every day at Rado we can see fine powder turned into high-tech ceramic with hardness of 1,250 Vickers, or a watch shape, initially deemed impossible to create, materialise before our eyes. Both Rado and Dubai appear to have a relentless passion for breaking records!” The products premiered in Dubai will be on show in the Rado stand at BASELWORLD from the 8th to 15th of March 2012.

Unlimited Spirit. Rado.

Shedding light on pure precision

All of the Rado r5.5 Colours embody the intrinsic characteristics that have established this distinctive watch as a design icon. They proudly adhere to the 5.5 mm radius that gives them their name and have a white case and linked bracelet made from the high-tech ceramic, with which Rado revolutionised the watch industry precisely 25 years ago. A flat, sapphire crystal is metallised in a steel colour and fixed securely to the case using an intricate adhesion process. The steel crown is signed off with a white, high-tech ceramic cap and twelve applied steel-coloured indexes punctuate the dial.

A spectrum of looks

The iridescent coloured dials of the Rado r5.5 Colours quartet harmonise with a wide repertoire of personal styles. Both men and women with an eye for design and a love of having comfortable, durable materials on their skin will find their timekeeping soul mate in the range. Its shaping combines angles and smoothness, equipping it to complement anything from crisp tailoring to the flowing lines and fabrics of spring and summer outfits. These mosaics of violet, blue, beige and brown multi-task between withstanding time and partnering vibrant current trends. Working in partnership with light, they serve as key elements of an intriguing new Rado product kaleidoscope.

Unlimited Spirit. Rado.

Lengnau, December 2011: The Good Design award from the Chicago Athenaeum, Museum of Architecture and Design in conjunction with the European Centre for architecture Art and Urban Studies, began in Chicago in 1950 and remains the oldest and one of the world’s most recognized program for design excellence worldwide. In 2011, the Museum received submission from several thousand of the world’s leading manufacturers and design firms from around the world – among them, the Rado True Thinline.

Rado, the ever innovative Swiss watchmaker, has revolutionized the watch world with the introduction of this magnificent timepiece. With a movement no thicker than a credit card and a case only 5mm thick, the Rado True Thinline is as impressive in form as it is in function.

To allow this new ultra thin structure, all of the components have been intensively reworked to ensure they are fully integrated, including the quartz movement that is exclusive to Rado. Totally unique in both design and structure, the Rado True Thinline offers light weight comfort, luxury and sophistication as well as the strength and durability of high-tech ceramics and the uncompromising style of Rado.

Swiss made.

Unlimited Spirit. RADO.

Performance and design combined

Captivating in its format, this exhibition tournament will also provide an opportunity for Rado to present its model the Carbon Diffused Steel Rado D-Star, an automatic timepiece embodying the clean lines and pioneering technology that underpin the signature of the brand. Derived from the revolutionary Rado DiaStar, the first watch made of hardmetal and fitted with a sapphire crystal which has emerged as a standard watch, the reworking of this design icon still has the power to attract with the characteristic elliptic case surrounding the round dial. In aesthetic terms it is unique in its pureness, like the deceptive simplicity of an expertly executed forehand shot.

Unlimited Spirit. Rado.

Navigating new waters
From a performance perspective, the Rado D-Star 200 watches are ready to navigate new waters confidently. The main family descends directly from the Rado DiaStar, the world’s first scratch-resistant watch, launched in 1962. Elegantly punctuating this heritage with modern touches, the three-hand executions integrate a Cyclops cut magnifying lens in the gently domed sapphire crystal, over the date display. Meticulous design detail adds further buoyancy to wearability and practicality, such as bracelets integrating high-tech ceramic links or sturdy rubber straps. This finds further expression in metallised, steel- and gold-coloured applied indexes, a uni-directional bezel inserted with high-tech ceramic and a moving anchor symbol, trademark of the Swiss-made automatic movement inside.

Style landmarks
Each of the ten Rado D-Star 200 watches has its own distinctive identity. Immersing itself in the nautical theme is a model with a glimmering ocean-blue dial and matching bezel. Brushed and polished stainless steel further mirrors the maritime mood. Moving closer to dry land is a piece combining sleek black elements with the shining stainless steel structure, ideal equipment for sporty individuals. And captaining a classical look is a version with an elegant grey dial, black bezel and silver-coloured stainless steel bracelet. Wearers will never be at sea when it comes to choosing the appropriate watch to time their active, fast-paced lifestyles.

Unlimited Spirit. Rado.

Chess is a two-player board game which consists of sixteen pieces: one king, one queen, two rooks, two knights, two bishops, and eight pawns. Each piece moves differently with the aim of capturing the opponents’ king.

Bridge, it is a tactical card game played with a standard deck of 52 playing cards by 4 people in 2 partnerships. The aim of the game is for each pair to bid on the number of tricks they believe they will win and points are awarded for every trick won.

Draughts also known as Checkers, it is a board game which consists of black and white pawns which move diagonally and jump over the opponents’ pawns in order to capture them. The last player to have pawns left on the board wins.

Go is a Chinese board game which consists of two players placing black and white stones on the board. The aim is to gain the largest territory by surrounding and capturing the opposing players’ stones.

Xiangqi (Chinese Chess) is a two-player board game that originated in China in which the pieces represent two opposing armies whose goal is to capture one another’s “General” pawn.

 Unlimited Spirit. Rado.

Since the start of 2011 China RADOSTAR PRIZE in April this year, over 1200 works have been submitted by Chinas young designers. They competed intensely among the three groups, and these are: visual design, product design and spatial design. Following the photo-taking of the winners together with the guests of honour, the 2011 China RADOSTAR PRIZE was successfully concluded. Meanwhile, with the participants expectation, the 2012 China RADOSTAR PRIZE was declared the official start; this is a brand new round of competition, with photography as the theme.