Lengnau, December 2011: The Good Design award from the Chicago Athenaeum, Museum of Architecture and Design in conjunction with the European Centre for architecture Art and Urban Studies, began in Chicago in 1950 and remains the oldest and one of the world’s most recognized program for design excellence worldwide. In 2011, the Museum received submission from several thousand of the world’s leading manufacturers and design firms from around the world – among them, the Rado True Thinline.

Rado, the ever innovative Swiss watchmaker, has revolutionized the watch world with the introduction of this magnificent timepiece. With a movement no thicker than a credit card and a case only 5mm thick, the Rado True Thinline is as impressive in form as it is in function.

To allow this new ultra thin structure, all of the components have been intensively reworked to ensure they are fully integrated, including the quartz movement that is exclusive to Rado. Totally unique in both design and structure, the Rado True Thinline offers light weight comfort, luxury and sophistication as well as the strength and durability of high-tech ceramics and the uncompromising style of Rado.

Swiss made.

Unlimited Spirit. RADO.

Performance and design combined

Captivating in its format, this exhibition tournament will also provide an opportunity for Rado to present its model the Carbon Diffused Steel Rado D-Star, an automatic timepiece embodying the clean lines and pioneering technology that underpin the signature of the brand. Derived from the revolutionary Rado DiaStar, the first watch made of hardmetal and fitted with a sapphire crystal which has emerged as a standard watch, the reworking of this design icon still has the power to attract with the characteristic elliptic case surrounding the round dial. In aesthetic terms it is unique in its pureness, like the deceptive simplicity of an expertly executed forehand shot.

Unlimited Spirit. Rado.

Navigating new waters
From a performance perspective, the Rado D-Star 200 watches are ready to navigate new waters confidently. The main family descends directly from the Rado DiaStar, the world’s first scratch-resistant watch, launched in 1962. Elegantly punctuating this heritage with modern touches, the three-hand executions integrate a Cyclops cut magnifying lens in the gently domed sapphire crystal, over the date display. Meticulous design detail adds further buoyancy to wearability and practicality, such as bracelets integrating high-tech ceramic links or sturdy rubber straps. This finds further expression in metallised, steel- and gold-coloured applied indexes, a uni-directional bezel inserted with high-tech ceramic and a moving anchor symbol, trademark of the Swiss-made automatic movement inside.

Style landmarks
Each of the ten Rado D-Star 200 watches has its own distinctive identity. Immersing itself in the nautical theme is a model with a glimmering ocean-blue dial and matching bezel. Brushed and polished stainless steel further mirrors the maritime mood. Moving closer to dry land is a piece combining sleek black elements with the shining stainless steel structure, ideal equipment for sporty individuals. And captaining a classical look is a version with an elegant grey dial, black bezel and silver-coloured stainless steel bracelet. Wearers will never be at sea when it comes to choosing the appropriate watch to time their active, fast-paced lifestyles.

Unlimited Spirit. Rado.

Chess is a two-player board game which consists of sixteen pieces: one king, one queen, two rooks, two knights, two bishops, and eight pawns. Each piece moves differently with the aim of capturing the opponents’ king.

Bridge, it is a tactical card game played with a standard deck of 52 playing cards by 4 people in 2 partnerships. The aim of the game is for each pair to bid on the number of tricks they believe they will win and points are awarded for every trick won.

Draughts also known as Checkers, it is a board game which consists of black and white pawns which move diagonally and jump over the opponents’ pawns in order to capture them. The last player to have pawns left on the board wins.

Go is a Chinese board game which consists of two players placing black and white stones on the board. The aim is to gain the largest territory by surrounding and capturing the opposing players’ stones.

Xiangqi (Chinese Chess) is a two-player board game that originated in China in which the pieces represent two opposing armies whose goal is to capture one another’s “General” pawn.

 Unlimited Spirit. Rado.

Since the start of 2011 China RADOSTAR PRIZE in April this year, over 1200 works have been submitted by Chinas young designers. They competed intensely among the three groups, and these are: visual design, product design and spatial design. Following the photo-taking of the winners together with the guests of honour, the 2011 China RADOSTAR PRIZE was successfully concluded. Meanwhile, with the participants expectation, the 2012 China RADOSTAR PRIZE was declared the official start; this is a brand new round of competition, with photography as the theme.

The event was attended by over 100 people including the Prime Minister of St. Maarten, Ms. Sarah A. Wescott-Williams and Deputy Prime Minister, Mr. Theo E. Heyliger, who each received a Thinline of their own.

The introduction of the Rado True Thinline reinforces Rado’s commitment to both design and innovation while strengthening its position as a pioneer in the watch making category – a position the company earned when it launched the world’s first high-tech ceramic watch in 1986.

With a case only 5mm thick and a movement no thicker than a credit card, the Rado True Thinline is as impressive in function as it is in form. It is available in both white and black, both large and small in both plain and jubilé versions. The large jubilé version boasts rose gold indexes accentuated by 96 elegant diamonds and the smaller version, features 60 diamonds of elegance. Each piece in the collection comes with a sapphire crystal dome, a super thin rubber strap and a ceramic buckle.

Unlimited Spirit. RADO.

Marie Rime expressed her fascination with the relationship between the players in her photographs. She asked herself what the participants are looking for and whether they are trying to disturb, seduce or intimidate opponents. These reflections led to a series of stunning pictures of a female model wearing masks inspired by primitive tribal art, yet created from elements of the games being played in the championships.

The World Mind Games inspired Aladin Borioli to focus on the human perception and interpretation of territory and space. His photographs depict elements of urban architecture to show how man conquers, defends and settles into spaces. Through his work he explores the similarities that games like chess and draughts share with man-made structures in city landscapes.

Unlimited Spirit. Rado.

The Swiss watch brand that has many firsts to its credit in the watchmaking industry rolled the cameras to unveil Bollywood superstar Hrithik Roshan as its global brand ambassador. The actor, who mirrors the Swiss brand’s mastery of breaking new ground and its uncompromising commitment to excellence, also oozes style and confidence, mesmerising one and all across the generations. Rado timepieces are destined to play the perfect supporting role for his appearances on- and off-screen.

Commenting on the association, Hrithik Roshan says, “I am proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. With Rado I am hoping to find out more about the true essence of time.”

Introducing the ambassador, Matthias Breschan, CEO of Rado says, “We are delighted about our association with charismatic Indian actor Hrithik Roshan. He is someone who truly matches the Rado DNA, as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit.”

The brand ambassador, also known for his impressive dancing talent, was unveiled through a highly professional dance performance The dancers took the audiences through the journey of Rado, from the scratch-resistant Rado DiaStar in 1962, going through Rado Integral of the ‘80s and the 21st century Rado V10K to finally revealing the Rado D-Star. The journey concluded with the unveiling of Hrithik Roshan on stage amidst gold dust flying all over.

Unlimited Spirit. RADO.

Pulling a great crowd at the renowned Hong Kong heritage building, The Bethanie, the Rado True Thinline event was commenced with a speech by Mr Breschan. “Driven by our Unlimited Spirit, Rado has never ceased to stun the world with products of unparalleled quality. As the pioneer of high-tech ceramic in the watchmaking industry, we are delighted to present the world’s thinnest high-tech ceramic watch that manifests our core values of being visionary, innovative and iconic,” said Mr Breschan.

The presentation created a major sensation while the excitement was further enhanced with the appearance of Ms Rene Liu. She shared her delight and commented, “The newly-launched Rado True Thinline is just like the second skin that tells the time.”

Weighing just 35 grams and with a thickness of as little as 4.9 millimetres, featuring a movement with a thinness of 1 millimetre, the Rado True Thinline is a real milestone in the watch industry.

Unlimited Spirit. Rado.

Unlimited Spirit. RADO.