History: Rado yesterday and today
History: Rado yesterday and today
The history of Rado begins in 1917 in the small Swiss town of Lengnau, when the three brothers Fritz, Ernst, and Werner Schlup open the Schlup & Co. clockwork factory. Exactly 40 years later, it becomes Rado Uhren AG: in 1957, the first watch collection is presented under this name – the beginning of an unusual success story.
Masterful technological and aesthetic performance since 1957
Since its formation, Rado has continually fascinated watch lovers all over the world with its groundbreaking innovations. With the classic Original, Rado introduced the first scratch-proof watch to the market in 1962. Many more high-tech developments have followed.
Since the 1980s, the use of special high-tech ceramics has become a well-known brand identifier of Rado watches. The greatest sensation to date, however, has been the invention of the Rado high-tech diamond. With a hardness of 10,000 Vickers, the V10K is the hardest watch in the world.
Rado watches, however, are not just famous for their premium materials, but also for their special esthetic qualities. Since 1990 alone, Rado has been the proud recipient of more than 30 international design awards.
Rado today: treasured all over the world
Today, Rado is among the most treasured watch brands in the world. The company employs 470 staff in a total of 31 countries. On top of that, there are around 5900 retailers and 400 Service Centers.
