THE NEW RADO CERAMICA DESIGNED BY KONSTANTIN GRCIC

A design icon much imitated but never equalled, the Rado Ceramica is a bold presence on the wrist. Discover renowned industrial designer Konstantin Grcic's new interpretation of this iconic timepiece

PRECISION AND MODERNITY, REIMAGINED

A minimalist design icon has been reborn: the Rado Ceramica, a timepiece known for its striking linear shape and visionary use of high-tech ceramic, has been redesigned by renowned industrial designer Konstantin Grcic. Like the original upon which it is based, the new Ceramica is a high-tech ceramic timepiece for both men and women who appreciate purist, modern aesthetics.

EVOLUTION OF A CLASSIC

The linear bracelet silhouette of the original has evolved into a more classic watch shape, with the gently curved edges of the monobloc case taking center stage. Advances in technology, together with Grcic's vision, have given rise to this masterful combination of form and material, which finds expression in the eleven models that make up the new Ceramica collection.

MATERIALS MASTERED

As the name suggests, the Ceramica is crafted from high-tech ceramic, a material favoured among many high-end watchmakers for its exceptional properties. “Materials are definitely key,” says Grcic. "The intelligent and economical use of material forms an important part of my understanding of good design. Ceramic is one of the most high-tech materials I know. The material is lighter than stainless steel, it has a much more pleasant temperature when you wear it, and it is scratch resistant.”