Rado receives another prestigious award for its innovative design
Swiss watch brand Rado has once again proven its status
as a forward thinking player in the design world by winning the 2018 Red Dot Award for its
True Phospho - a collaboration with Swiss design studio Big-Game.
Starting today at Milan Design Week, Rado and Istituto Marangoni Milano's School of Design will present the projects of finalists in the Rado Star Prize Italy 2018, this year inspired by the theme “Natural Freedom”.
The competition challenged Istituto Marangoni students in the fields of Interior, Product, Visual, Fashion and Accessories Design to develop with a project in line with Rado's philosophy of “if we can imagine it, we can make it”.
The ‘Master of Materials’ label is one of which Rado is incredibly proud, and the quest for innovative combinations of materials continues as it strives to constantly chart new territory. Only Rado has thought to combine scratch-resistant and durable plasma high-tech ceramic with a material known for its elasticity: silicon.
The new Rado DiaMaster models showcase Rado’s bold approach to design and how the brand succeeds in daring to be different. With pared-down details, and large, open and readable dials, the DiaMaster has proudly represented Rado’s minimal side – until now.
Inspired by the Manhattan skyline, the 1965 original sports an unmistakable geometric design, incorporating elements such as rectangular hour and minute markers, a squared day-date complication window and the iconic Rado red anchor at 9 o’clock. The new Tradition 1965 XL retains this aesthetic while integrating the innovative materials and design language Rado is renowned for. The case is now crafted from PVD coated titanium, a material that is almost 40% lighter than stainless steel.
Displaying watchmaking ability, design know-how and an understanding of modern manly style, the HyperChrome Skeleton Automatic Chronograph is a watch that’s guaranteed to get a second glance – at the bar, in the gym, in the office or even on your daily commute. Crafted from matt black high-tech ceramic, the HyperChrome Skeleton sports a stark yet subtle look.
The new HyperChrome Ultra Light is everything you’d expect from a Rado, featuring groundbreaking materials, innovative new elements and showstopping design. Presented in two earthy tones, the bronze and brown pieces are a study in harmonious contrasts. The HyperChrome Ultra Light makes a strong visual impact – an obvious heavyweight in the style stakes – but, made using ultra-light high-tech ceramic and weighing in at just 56g, you could almost forget you’re wearing it.