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Head of Digital Consumer Experience 100%

2543 Lengnau



Job description

Digital Marketing

  • Support the Head of Marketing to develop the international digital strategy and media plan
  • Understand consumer touchpoints and opportunities to drive the business
  • Look for new and creative ways to personalize the message and experience of our products and services to drive engagement and sales (conversion rates)
  • Support the markets to develop digital marketing campaigns, analysis and recommend for improvements
  • Develop and implement SEO best practices to improve Rado’s natural ranking on search engines and use the latest SEA features and best practices to improve campaign efficiency
  • Work with specialized agencies to implement the global SEM strategy. Develop tactics to drive down CPA and increase Paid Search ROAS
  • Implement best practices for Google Analytics and optimize practices based on daily monitoring of data insights
  • Develop a CRM strategy incl. implementation plan
  • Develop automated reporting to share with internal teams and other stakeholders


  • Oversee concept development, strategizing, planning, implementation and operations of e-commerce operations
  • Define and maintain creative and operations strategies to support brand’s competitive advantage
  • Plan and coordinate the international roll-out of the RADO e-commerce platform and assist with new business development
  • Lead and motivate a talented team of e-commerce professionals to be hired in the countries with e-commerce roll-out, providing vision, direction and guidance
  • Build and maintain relationships with outside suppliers and internal partners (e.g. Swatch Group Services) in order to contribute to the efficient operation of RADO online sales
  • Maintain a smooth production process, enabling the efficient handling of all the updates and improvements to the functionality of the sites and design throughout the year
  • Play a key role in the company’s go-to-market process and maintain a close relationship the process with all internal departments, representing the digital consumer and e-commerce efforts in the process


  • Bachelor’s degree in business, marketing, IT or Business Informatics
  • Minimum 5 years work experience in Digital Marketing or E-Commerce field
  • Pro-active, out of the box thinking and self-motivating personality
  • Reliable and hard working
  • Strong interest in digital trends, web optimization, analytics and data
  • Strong analytical skills and attention to detail
  • Ability to work successfully with multinational teams and to meet tight deadlines under pressure
  • Open-minded and results-oriented

Professional requirements

  • Touchpoint management, consumer experience management
  • Experience in managing SEO/SEM, e-mail and display advertising campaigns
  • Knowledge on Asian markets online practices and tools
  • Proven experience in project management, methodologies around e-commerce or web project
  • Proven ability to work effectively across functions with Marketing, IT and countries
  • Affinity for IT and Webservices
  • Excellent written and spoken communication in English with a good command of German or French
  • Sound knowledge of web analytics tools (Google analytics or equivalent)
  • Experience with content management systems and web applications (Drupal, Magento) SEM, SEO; experienced in building strategy for CRM systems


  • Excellent written and spoken communication in English with a good command of German or French


Susanne Vauthier

+41 32 655 62 35


Projektmanager Logistik 100%

2543 Lengnau




- Durchführen von Projekten mit Schwerpunkt Logistik und Supply Chain

- Erarbeiten und umsetzen von integrierten, wirtschaftlichen und flexiblen Logistikabläufen

- Projektmanagement: Erstellen von Anforderungskatalogen, einholen von Offerten, Qualitätssicherung, Teilnahme an Nutzertests (bis zum Go-Live von Projekten im SAP)

- Projektbudgetverantwortung

- Erstellen von projektbezogenen Schulungsunterlagen und Durchführung von Mitarbeiterschulungen

- Koordination von produktbezogenen Einführungen und Umstellungen innerhalb der Logistik sowie der dazugehörenden Supply Chain

- Ausführen von Spezialaufgaben gemäss Aufgabenstellung des Vorgesetzten sowie der Geschäftsleitung


- Gute analytische und konzeptionelle Fähigkeiten

- Offen und kommunikativ

- Umsetzungs- / Durchsetzungsvermögen

- Teamplayer

- Selbständig und flexibel

Berufliche Anforderungen

- Abgeschlossene Höhere Fachschule / Fachhochschule im Bereich Wirtschaft, Logistik oder Supply Chain Management

- 3 bis 5 Jahre Berufserfahrung in Bereich Logistik oder Supply Chain - Projekterfahrung

- Sehr gute Kenntnisse der Office und SAP-Anwendungen


- Deutsche Muttersprache mit sehr guten Englischkenntnissen

- Französischkenntnisse von Vorteil


Susanne Vauthier

+41 32 655 62 35


¿Te gustaría trabajar para Rado, pero no encuentras tu posición ideal en este medio?

Envíanos tu CV para considerarte para futuras posiciones , o para revisar otras posiciones abiertas dentro de las marcas de Swatch Group.

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