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Digital Marketing Manager 100%

2543 Lengnau

Domain:

Marketing

Your mission

Digital Campaigns

• Take global ownership of Digital Campaigns creation and execution across all regions
• Lead campaign activation, management and optimisation across multiple media channels in collaboration with direct channel owners
• Manage and optimise campaign creatives, content, landing pages, A/B testing, re-targeting
• Report, track and measure all activity in line with performance based KPIs and benchmarks
• Provide regular audits and analysis to improve the performance
• Work closely with marketing and sales team to ensure campaigns are aligned with business and marketing priorities
• Manage campaign budgets and communicate results in the right way and format
• Leverage on the results to build learnings and adapt campaign design and closely monitor a/b testing
• Share content performance learnings and revise strategies and tactics to increase leads and drive cost efficiencies
• Work closely with relevant regional teams to ensure localising campaigns and messages

Website content

• Make content updates to the website, including adding new landing pages and making content improvements, updating imagery and program information
• Ensure web content is relevant to users, contains suitable imagery and meets accepted best practices in usability, accessibility and website design
• Provide creative input on a project basis and hands-on support to migrate existing content to new CMS
• Work with SEO specialists to implement best practices across all site pages; meta descriptions, meta titles, image alt tags and URL naming conventions. Manage vanity URL implementation and ensure CMS folder structure is kept clean and up to date.
• Work with web development and product owner when needed to ensure CMS components are meeting our marketing needs

Social Media

• Develop content strategies with content manager and external agency to reach and engage our target audience across multiple social channels
• Manage the external agency to deliver according to the KPI ensuring a full ownership of the social media strategy
• Share trends in social media and wider digital landscape

Your profile

  • Customer oriented and proactive approach
  • Able to engage with multiple cultures, personalities and departments
  • Problem solving and can-do attitude
  • Entrepreneurial spirit and creative mind
  • At ease with a fast paced environment and uncertain scenarios
  • Team spirit and collaborative attitude
  • Proactive team player able to work individually and as part of a team
  • Positive and can-do attitude
  • Willingness and hunger to learn and develop your career further

Professional requirements

  • Bachelor’s degree in Business, Marketing, Communications, Journalism, English or related field
  • Proven experience (min. 3 years) and understanding of managing digital channels and platforms
  • Experience with content management systems and web applications (Drupal, Magento)
  • Experienced at producing in-depth analysis and reporting on business KPIs
  • Sound knowledge of web analytics tools (Google analytics or equivalent)
  • Excellent command of Powerpoint and Excel
  • Knowledge of E-commerce dynamics, digital marketing principles and tools
  • Sound understanding of digital consumer experience optimization
  • Attention for details and a very good sense of premium brand content
  • Passion for digital advertising and curiosity for new technology

Languages

  • Excellent written and spoken communication skills in English
  • Good understanding of German or French a plus

Contact

Joëlle Martin

Human Resources

Apply

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