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Pinterest

13 July 2020

The Swiss watchmaker Rado has always shown special attention to creating timepieces with impeccable designs that are highly visually appealing. Rado now joins the emblematic social media platform of all things visual by launching its Pinterest account. Pinterest, a platform with over 320 million active monthly users shows inspirational themed boards, created by mixing pins from Instagram posts and e-commerce catalogues. This is the perfect platform for Rado to highlight its brand values and image.

Rado is also happy to further engage with its followers by sharing its brand mood boards, the first one being “Beauty in nature” featuring forests, exploration scenes, adventure, sensations and materials. It is aligned with the brand’s “Feel It” campaign that aims for its followers to be inspired by nature, has a strong focus on the colour green and encourages them to feel the uniqueness of Rado materials.

Be sure to follow Rado on Pinterest to be inspired by our distinctive designs, materials and values. 

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Актуальные новости

Double success for Rado at the iF Design Awards 2021

12 May 2021

Elegant, self-confident, resilient – and now award-winning, too: not one but two Rado design collaborations have won the renowned iF Design Award 2021. The True Square YOY and the True Square Formafantasma have thus joined the long list of Rado timepieces whose visionary design has been rewarded with an international award.

Red Dot Award for the True Square x Tej Chauhan

26 April 2021

Design has always been a key part of the Rado DNA. The Swiss brand is thus particularly delighted that the True Square x Tej Chauhan has been presented with the Red Dot Award in the Product Design category. The colourful timepiece, the result of a collaboration with industrial designer Tej Chauhan, picks up on the futuristic visions of pop culture with the means of a true “Master of Materials”.

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