22 September 2020

Squaring the circle

Flat, light, comfortable to wear: the new True Square from Rado is dressed in state-of-the-art plasma high-tech ceramic. And picks up on one of our favourite shapes in a new and unconventional way.
As we know from music and literature, leitmotifs are an important stylistic element. We at Rado also have such leitmotifs, which have always accompanied us. Like our love of high-tech materials, of design, and of looking to the future. But shapes also have a leitmotif function for us. These undoubtedly include the square case that Rado has established in the art of watchmaking. In 2020, we are taking another look at this motif: we present the first square high-tech ceramic watch with an injection-moulded monobloc case. With flowing shapes, surprising colour accents and a high level of comfort, the True Square gives a classic Rado element a completely new tonality that perfectly complements our repertoire. Discover the True Square here.

Актуальные новости

Double success for Rado at the iF Design Awards 2021

12 May 2021

Elegant, self-confident, resilient – and now award-winning, too: not one but two Rado design collaborations have won the renowned iF Design Award 2021. The True Square YOY and the True Square Formafantasma have thus joined the long list of Rado timepieces whose visionary design has been rewarded with an international award.

Red Dot Award for the True Square x Tej Chauhan

26 April 2021

Design has always been a key part of the Rado DNA. The Swiss brand is thus particularly delighted that the True Square x Tej Chauhan has been presented with the Red Dot Award in the Product Design category. The colourful timepiece, the result of a collaboration with industrial designer Tej Chauhan, picks up on the futuristic visions of pop culture with the means of a true “Master of Materials”.

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