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RADO DIAMASTER

26 March 2018

The new Rado DiaMaster models showcase Rado’s bold approach to design and how the brand succeeds in daring to be different. With pared-down details, and large, open and readable dials, the DiaMaster has proudly represented Rado’s minimal side – until now. With traditional Côtes-de-Genève detailing on the movement visible through the transparent dial and the exposed gear trains from the movement also on display, there is a lot to take in at first glance but just as much to hold your interest in the years to come. Making the most of the unusual arrangement of the movement with small second at seven o’clock and the hours and minutes dominating the upper half of the dial, the Rado designers have also brought in an additional design element in the form of a bar reminiscent of a horizon, bridging the transparent divide of the dial from left to right. With the 2018 DiaMaster collection, Rado is definitely raising the bar. 

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Recent news

Dubai Design Week hosts official launch of Rado Star Prize UAE

27 November 2018

In Dubai last week, Rado extended its commitment to the world of design by announcing the inaugural Rado Star Prize competition for design students and young designers based in the UAE.

At a special event, Rado CEO Matthias Breschan officially announced the Rado Star Prize UAE 2019, opening the call for entries as well as unveiling the competition theme of design with timeless appeal.

Rado and Yulia Peresild – a recipe for success

09 November 2018

Taking inspiration from the recent Elle x Rado social media campaign, Rado invited special guests to take part in a brunch and cooking class with multi-talented Russian Rado ambassador Yulia Peresild.

Held at the famous Novikov Culinary School in the Russian capital, the event showcased the brand’s latest models from the HyperChrome, DiaMaster, True and True Thinline collections – as well as offering guests a delicious brunch and the chance to meet Yulia.

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