At Mexico Design Week, against the backdrop of the year-long programme of events being held to celebrate Mexico City as this year’s World Design Capital, Rado has announced the winner of its inaugural Rado Star Prize Mexico.
As a partner of World Design Capital and renowned for promoting the work of young designers across the globe through the Rado Star Prize, Rado is uniquely placed to help local designers showcase their unique vision of sustainable design.
Under the theme ‘Design Inspired by Nature’, Ericka Edith Martinez presented her project – a new material – that impressed the judges and saw her win the MXN $100,000 prize and a watch from the Rado True Thinline collection.
Ericka’s project replaces the wood in MDF with corn leaf, solving two problems at the same time. Firstly, it means that fewer trees need to be felled to create this versatile industrial material, and it makes use of the corn leaf that is Mexico’s largest agricultural waste product.
The Rado Star Prize Mexico jury for 2018 comprised renowned Mexican industrial designer Jose De La O, Jaime Hernandez, co-founder of Mexico Design Week, Graciela E. Kasep Ibanez, curator and cultural investigator and Hakim El Kadiri, Vice President of Product Management at Rado.
Ericka joins a long list of 2018 Rado Star Prize winners following those already announced in the UK, Italy, USA and France, with the winners of the Taiwan and Hong Kong competitions still to be decided.
Learn more about the Rado Star Prize here
In Dubai last week, Rado extended its commitment to the world of design by announcing the inaugural Rado Star Prize competition for design students and young designers based in the UAE.
At a special event, Rado CEO Matthias Breschan officially announced the Rado Star Prize UAE 2019, opening the call for entries as well as unveiling the competition theme of design with timeless appeal.
Taking inspiration from the recent Elle x Rado social media campaign, Rado invited special guests to take part in a brunch and cooking class with multi-talented Russian Rado ambassador Yulia Peresild.
Held at the famous Novikov Culinary School in the Russian capital, the event showcased the brand’s latest models from the HyperChrome, DiaMaster, True and True Thinline collections – as well as offering guests a delicious brunch and the chance to meet Yulia.
