RADO AND DESIGN 2018
As a major player on the international design scene, Rado is leading the way in design and materials innovation to create watches that look good for a lifetime. But Rado’s dedication to design isn’t just product focused. At Rado, design is in our DNA. At this time of year, Rado gives the world of design its full focus with a packed programme of international design partnerships and Rado Star Prize competitions to promote the work of young designers. Get ready for the latest from Rado design season 2018.
Design Focus 2018
At each of the major design events Rado is participating in this autumn/winter, you’ll be able to see watches from two of Rado’s very latest collections that have a strong design focus.
True Thinline Nature collection
Inspired by nature, realised by Rado, the True Thinline Nature collection showcases Rado’s expertise in producing the brand’s signature monobloc case and multilink bracelets in colourful high-tech ceramic. Design and material mastery combine for a watch of enduring brilliance.
The new DiaMaster collection showcases Rado’s mastery of materials as well as the brand’s minimalist approach to design. Ceramos is Rado’s innovative wonder material that uses a delicate balance of 90% high-tech ceramic and 10% metal to create unique watch designs, including these new DiaMaster models.
France - Paris Design Week, 5-15 September
Since 2012 Rado has been a proud partner of Paris Design Week, the biggest design event in France. Held every year, Paris Design Week allows visitors to discover different places in a design-focused context: art galleries, designer boutiques, concept stores and unusual venues all open their doors in a grand celebration of design and creation. Rado hosted the first Rado Star Prize France during Paris Design Week in 2013 and the 6th edition takes place in 2018.
UK - designjunction, 20-23 September
Designjunction is UK’s leading destination for contemporary interior design and culture, held annually during the London Design Festival in September. designjunction presents world-class international brands and smaller cutting-edge design labels to an audience of design professionals (architects, interior designers, retailers and media) as well as consumers. Rado held the first Rado Star Prize UK in conjunction with the partnership with designjunction in 2017 and it’s back in 2018.
Canada – IDS Vancouver, 20-23 September
Rado is celebrating its first year as partner of Canada’s premier design fair, Interior Design Show (IDS). The partnership will see Rado host installations at the Vancouver and Toronto editions of IDS and run its famous Rado Star Prize competition in Canada for the first time. IDS is one of North America’s top Design shows, offering unparalleled access to the future’s best international and Canadian design. IDS is held annually in Toronto and Vancouver and attracts over 90,000 visitors. It is the leading Canadian platform for international and local brands to launch new products for the year.
Austria – Vienna Design Week, 28 Sept – 7 Oct
Since 2008 Rado has been a partner of Vienna Design Week, Austria’s biggest design event. Vienna Design Week is all about innovation in each and every domain of design. The event is dedicated to making product, furniture, industrial and graphic design visible and accessible to all. During Vienna Design Week, Rado hosts the Rado Star Prize Austria, which aims to support and develop up-and-coming young designers.