Rado & Cricket


Rado: Official timing sponsor of the English Cricket Board

Rado is thrilled to announce that it will be Official Timing Partner of the England and Wales Cricket Board (ECB). Rado is the first Official Timing Partner of the ECB and is proud to bring together these two iconic brands - England Cricket and Rado - in this partnership, both driven by a strong team spirit, the pursuit of excellence and the desire to grow the sport.

Pushing the limits

Pushing the limits

The new attacking style of Test cricket pioneered by men’s coach Brendon McCullum and captain Ben Stokes brings the excitement of one-day cricket to the longer form of the game. The men’s Test team play to win by scoring as many runs as possible, unafraid of risk or failure, and they back their players to the hilt.

Pushing the limits

Similarly Rado is a pioneer in their field, pushing the limits of design and technology, innovating with research and new materials to create world-class watches. The Rado Captain Cook High-Tech Ceramic Skeleton is the perfect expression of this bold new play.

Rado x Cricket

About ECB

The ECB is the national governing body for cricket in England and Wales, responsible for developing and supporting all levels of the game from recreational cricket to the national teams. The ECB’s strategic goal “Inspiring Generations” is to grow interest and engagement in cricket so that a new generation of English fans will say “Cricket is a game for me.”

Russell James, Sales & Marketing Director at the ECB said, “We are so proud to partner with Rado and welcome them to cricket as the ECB’s first Official Timing Partner. Rado are starting their journey in the sport at a hugely exciting time. This year millions of people will be glued to the action as we eagerly anticipate a joint men’s and women’s Ashes followed by an action-packed summer of International cricket, before the men’s 50-over team head off to ICC Cricket World Cup in India. We look forward to working with Rado to help continue the success England teams have seen at international level over recent years.”