Rado has sponsored tennis for decades, proudly supporting the brightest names in the sport who inspire audiences every time they step on court.
Advantage, Rado
Whether on grass, clay or hard courts, tennis is a game of fine margins. Similarly, Rado’s timepieces are about finding that winning edge – the Rado difference. By adopting innovative materials such as high-tech ceramic and sapphire crystal, it gives the brand a natural advantage, and an effortless style.
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ATP Tour + WTA Tour
Official Timekeeper
Rado has an enviable heritage as a sponsor of international tennis tournaments. For more than 30 years Rado corner clocks have kept track of every moment. Rado is at the centre of the action in a sport where timing is everything.
Nexo Dallas Open
Since 2026, the Nexo Dallas Open have been part of the Rado tennis world and, as an ATP 500 tournament, represent one of the most important early stops of the season. The tournament takes place at the state-of-the-art Ford Center at The Star in Dallas/Frisco, home of the Dallas Cowboys.
With its upgrade to ATP 500 status, the Nexo Dallas Open have become even more attractive: more championship points, higher prize money and therefore a more international player field than in previous years. Players from North America, Europe and beyond use Dallas as an early test of their season form.
As Official Timing Partner, Rado brings Swiss precision to the court with distinctive Corner Clocks and reliable timekeeping throughout the matches.
The Nexo Dallas Open and Rado share the same commitment to innovation, excellence and continuous development. This shared vision forms the basis of a partnership that harmonises naturally and continues Rado’s more than 40-year tennis heritage.
With its upgrade to ATP 500 status, the Nexo Dallas Open have become even more attractive: more championship points, higher prize money and therefore a more international player field than in previous years. Players from North America, Europe and beyond use Dallas as an early test of their season form.
As Official Timing Partner, Rado brings Swiss precision to the court with distinctive Corner Clocks and reliable timekeeping throughout the matches.
The Nexo Dallas Open and Rado share the same commitment to innovation, excellence and continuous development. This shared vision forms the basis of a partnership that harmonises naturally and continues Rado’s more than 40-year tennis heritage.
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BMW Open
The BMW Open are among Germany’s most traditional clay-court tournaments and look back on a long history within the ATP Tour. Since their upgrade to an ATP 500 event in 2025, they have further strengthened their sporting relevance.
Since 2024, Rado has been the Official Timing Partner of the BMW Open, ensuring precise timekeeping with the brand’s signature Corner Clocks. In addition, Rado participates as an active partner with various on-site activities – from the popular Smash Corner and prize draws to the presentation of the latest collection at the Rado stand.
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Rado YoungStars
Next Gen
Our globally renowned YoungStars programme supports some of the most exciting up-and-coming tennis players on the circuit. Our aim is to create a team of fearless players blazing a trail to the top. We’ll be with them every step of the way.
Rado YoungStar Linda Nosková’s enormous potential was clear from a young age. After an impressive career as a Junior, she was still only 17 years old when she broke into the top 100 in the WTA world rankings. After notching up victories over two Top Ten players inside a week and reaching the final of the WTA 500 tournament in Adelaide, she moved up into the top 50 in January 2023.
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Nevertheless, she considers her biggest personal success so far to be her doubles victory over her idol Serena Williams at the US Open in 2022. Linda Nosková wears a Rado True Square Open Heart in white high-tech ceramic.
Thanks to his three singles titles on the 2022 Challenge Tour, Rado YoungStar Luca Nardi roared on up the ATP rankings.
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The Italian wears a Rado Captain Cook High-Tech Ceramic Diver in black high-tech ceramic.
Swiss player Leandro Riedi has been a member of the Rado YoungStars team since April 2023. He was only three years old when he picked up his first tennis racket. He also played soccer for a few years, but at age nine decided to focus exclusively on tennis – a decision he does not regret. In Junior Grand Slam tournaments he won a doubles title at the Australian Open, and was runner-up in the singles at Roland Garros.
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Thanks to an impressive 2022 at the Challenger level, Leandro moved up over 600 spots in the ATP rankings in less than two years. Along with tennis he remains a huge football fan – Tottenham Hotspur, to be precise – and, when his tournament schedule allows it, he enjoys bowling with his friends. Leandro’s companion for all his sporting activities: a Captain Cook Chronograph with a blue dial.